Use design thinking to extract the threads from the giant hairball
[Design thinking] is the ability to create new options and build new products, services and experiences that gives design so much power. It is the ability to understand deeply cultures from digital...
View ArticleComplexity as opportunity – designing in hostile territory
The tactics outlined in the fun little book Selling Usability: User Experience Infiltration Tactics provide you with a subversive's bottom up guide to sneaking user experience into an organization....
View ArticleBuild design thinking into organizational DNA to infuse delight into...
In Designing in hostile territory I talked about injecting design thinking into your organization using a subversive, bottom-up approach. But to really benefit from design thinking, to create...
View ArticleDesigning with the social brain in mind
We are like a herd of buffalo quietly grazing on a plain until one of our neighbors starts to run… then we start to run, and others start to run, and suddenly mysteriously, the whole herd is barreling...
View ArticleVisualizing the customer experience using customer experience journey maps
People discover unseen opportunities when they have a personal and empathic connection with the world around them. For individuals, that means developing the ability to walk in other people’s shoes....
View Article10 reasons content strategy is essential when designing a holistic customer...
Next week I’m attending (and speaking at) the first Content Strategy Forum in Paris. I’m intrigued by the discipline of content strategy because I believe that now, more than ever before, content...
View ArticleBridging silos through story
In the spirit of filter or be flooded (Fast Company) and the Simplicity of Dr. Seuss (a funny must read on the need for content strategy), I’m sharing my draft of “What’s your story? Designing a...
View ArticleThinking beyond the website
While I’m excited by the rapid growth of the discipline of content strategy as evidenced by last week’s sold out Content Strategy Forum in Paris and the growing buzz about content strategy across the...
View ArticleTaking a people-centric approach to the design and deployment of enterprise...
There’s been a regrettable lack of discussion on the challenges of designing usable, engaging experiences for enterprise software. Often the business problems solved by B2B vendors were compelling...
View ArticleVisualizing the adoption experience
Earlier I blogged about visualizing the customer experience using customer experience journey maps. The experience I’m currently trying to understand and visualize is the experience people go through...
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